The pandemic time has raised a question in all airport retailer’s minds, Will they again ever be able to rely on air travelers who are their only customers in the airports for buying goods in segments such as fashion, beauty, liquor, consumer electronics, food, and drink? Due to the travel restrictions and flight cancellations, the number of travelers was very low during that time. Before the pandemic, the situation was entirely different. More than travel hubs airports were considered luxury shopping destinations where you will get all the luxurious products. The entire world was affected in all ways in that two years. Airport retailing also faced it bravely and now the situation is changed. According to the latest estimate, there are around 100,000 flights are there per day worldwide.
One of the significant lessons every retailer learned in those 2 years was the importance of implementing technology and innovation into their business. According to Airports Council International, the trade association of world airports, Hartsfield–Jackson Atlanta International Airport (ATL) is considered the world’s no.1 busiest airport with an increase in passenger rate of 23.8% in 2022. But still, this number is low compared with the pre-pandemic time. It indicates that this is the right time to embrace advanced technology and innovation to attract airport retail customers and provide an enhanced shopping experience for them.
The evolution of airport retail
Airport retail has experienced a significant transformation over the years, it evolved from a basic convenient store to a luxurious shopping hub where travelers can shop for branded clothes, cosmetics, food, beverages, etc. Accommodating a space to reflect local culture also showcases a different shopping experience. Like any other shopping center airport retail also adopted the customer shopping behavior trends and planned accordingly to enhance the level of customer satisfaction.
By integrating digital solutions, personalization, and immersive experiences, airports are redefining the retail landscape and enhancing the passenger journey. By embracing these trends, airports can continue to thrive as shopping destinations while providing an enjoyable and memorable experience for travelers from around the world. One of those digital solutions that airport retailers can implement for leveraging the customer experience and thereby the ROI is the retail analytics solution- EGoal. Let’s check how it works.
Retail Analytics solution- EGoal- How it works?
EGoal is an advanced retail analytics solution for retailers for data analysis, forecasting, and real-time monitoring. Retailers can monitor, analyze, alert, and report virtually every retail facet through an insightful dashboard. It is a powerful analytic tool with unrivaled features like revenue management, tenant management, footfall analysis, business intelligence tool, single-view CRM, etc.
Each tenant’s sales data can be used for optimizing the entire airport retail operations and sales.
Technology plays an important role in airport retail in streamlining operations, providing personalized and targeted marketing, seamless Omni channel experience, improved security and safety, and topmost, enhanced customer engagement. The evolution will continue and we can expect more technology-based shopping experiences in the airports soon.
If you want to know more about the solutions that can improve airport retail sales, please don’t hesitate to contact us.